LinkedIn Advertising Services That Actually Grow Your Business
LinkedIn is the most valuable platform for reaching decision-makers and serious buyers in the B2B space. But without a focused strategy, it’s easy to burn budget without anything to show for it.
At Direct Online Marketing, we turn LinkedIn into a reliable growth engine by putting your brand in front of the professionals who actually influence purchasing. Our team builds campaigns that drive qualified leads—not just clicks—with tight audience targeting, efficient budget management, and messaging that speaks directly to your buyers.
You don’t need to figure it out on your own. We make LinkedIn perform so you can keep your attention on scaling your business.
A No-obligation LinkedIn Advertising Strategy Session Is in Your Future

The Power of LinkedIn Advertising
Unmatched Access to B2B Buyers
LinkedIn users log in wearing their professional hats. They’re there to do business. That means warmer leads, faster conversations, and better sales opportunities.
Granular Targeting
LinkedIn lets you reach exactly the right people. You can target by job title, industry, company size, seniority, skills, professional organization membership, company name, and custom segments created from your data (email and company lists).
Higher ROI for B2B and Professional Services
Clicks might cost more on LinkedIn than other platforms, but for the right businesses, the value per lead is far higher—and the revenue proves it.

What To Expect From DOM’s LinkedIn Advertising Services
- Custom Campaign Strategy
We don’t do cookie-cutter plans. We learn about your specific business goals, ideal buyers, and budget. Only then do we create a LinkedIn strategy, an approach tailored to the particularities of your situation.
- Audience Targeting & Segmentation
Using LinkedIn’s robust targeting capabilities, we find and segment the right prospects—by job title, seniority, company size, skills, groups, and more.

- Ad Creative Development
Our creative team develops sharp, high-converting ads, including text, visuals, and CTAs.
- Campaign Setup & Launch
We handle the nitty gritty in LinkedIn. Our years of experience navigating the platform (and our continual review of the latest changes), lets us quickly set up campaigns and pivot when performance dictates. Building audiences, setting up tracking, inputting text, images, and landing pages—we’ve got it covered.

- Campaign Optimization
Launching is only the starting line. We regularly analyze performance, tweak targeting, optimize bids, refine creative, and stretch every advertising dollar as far as it will go. We aggressively A/B test to find the top performers; then we iterate to turn incremental gains into long-term increases in efficiency.
- Clear Reporting & Actionable Insights
You’ll know exactly how your campaigns are performing with transparent reports covering KPIs, ROAS, CPL, and tangible steps based on real data. DOM’s LinkedIn ads analytics team is seasoned in surfacing actionable insights.


LinkedIn Ad Formats
We pick from a bevy of types of LinkedIn Ads to suit your goals.
Sponsored Content Ads integrate seamlessly into a users’ LinkedIn feed, appearing in the main stream of content that you scroll through on your homepage. These ads build brand awareness, generate leads, and drive website traffic.
You can cut to the chase and send customized messaging directly to someone’s LinkedIn inbox with Sponsored InMail Ads. This approach stimulates direct engagement.
When you need to stand out and budgets are limited, we often reach for Sidebar Text Ads (ads that appear in the right-hand sidebar and at the top of the page). They’re a cost-effective way to increase brand visibility and drive targeted traffic.
Dynamic Ads pull in information from a LinkedIn member’s profile, such as their name and job title. This dynamic functionality allows you to serve a personalized ad that’s more likely to catch the eye.
To engage an audience through rich media formats that tell your story, showcase your products or services, and drive deeper connections, we recommend Video and Carousel Ads.

FAQs About LinkedIn Advertising
There’s no hard-and-fast rule. There are factors that influence how far your budget will go: your industry, target audience size, and campaign goals. At DOM, we work with our clients to determine a LinkedIn Ads budget that aligns with business objectives and provides a healthy ROI.
While immediate results can sometimes occur, it typically takes 4 to 6 weeks to gather data, optimize campaigns, and see consistent lead generation.
Once this initial learning period has elapsed, DOM begins optimizing LinkedIn campaigns with ad copy adjustments and by promoting strong-performing images. Continual refinement lets us amplify numerous, small improvements into results that move the needle for your business.
Yes, a LinkedIn Company Page is a prerequisite for running LinkedIn Ads. It serves as the identity for your ads and allows users to learn more about your business.
LinkedIn Ads are primarily focused on reaching professionals based on their job roles, industries, and skills, making it ideal for B2B marketing. On the other hand, Facebook Ads offer broader demographic and interest-based targeting; this is often more suitable for B2C businesses.