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+1.412.785.7671Pinterest Advertising Services That Amplify Your Brand
Pinterest isn’t just another place to run ads—it’s where people plan their next purchase before they even know what brand they’ll buy from. That kind of intent is rare.
At Direct Online Marketing, we use Pinterest to put our clients directly in front of decision-makers during those key planning moments. The platform’s skew toward millennials, Gen Z, and a majority-female user base with strong buying power makes it a prime fit for eCommerce, lifestyle, and wellness brands.
Our digital marketing company helps brands win on Pinterest because we treat it like what it is: a purchase planning engine, not a social feed.
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The Peculiar Power of Pinterest Advertising
Engaged Users
People go to Pinterest when they’re looking for inspiration for a project. Home remodeling, wedding receptions, landscaping, self-care routines—these are just some of the myriad impulses that drive people to Pinterest boards in search of just the right idea to add that sparkle to their project.
Pinterest users are ready to take action. They’ve active users. As opposed to the more passive behavior of users on other social media platforms that are geared toward entertainment rather than engagement.
Reach People in the Consideration Phase
Consider the buyer’s journey from awareness to consideration to purchase. Much advertising falls on deaf ears because it is either overly general (aimed at anyone who will have a birthday in the next 12 months) or overly specific (aimed at only men aged 44 to 47 with brown hair in Seattle).
Many of Pinterest’s users are in the consideration stage. This is a fruitful segment to market to because such people have expressed more than a casual interest. They’re planning.
Whether it’s a home renovation, a new wardrobe, or a recipe for tonight’s dinner—this mindset makes them highly receptive to ads that are inspiring, helpful, and visually appealing.
We Match Pinterest Ad Formats to Your Message
Our team of experts knows how to select and optimize the perfect ad format for your campaign. We craft compelling ads using a variety of formats. We don’t just slap up a couple ads and call it a day; we consider the action you want users to take and then select the ad type that we have experienced best driving that user action.
Promoted Pins employ high-quality images that show in a user’s feed as they scroll through ideas.
Dynamic videos that capture attention and tell a story, called Promoted Video Pins, are a strong way to stand out with a concise message presented with striking visuals.
When you want to highlight multiple products, Pinterest allows you to display a series of images or videos in a single pin with Promoted Carousel Pins.
Shopping Pins entice people with rich, product-focused ads, which when clicked take them directly to your ecommerce platform.
You can showcase an entire product line with Collection Pins; these are composed of a hero image with smaller images below.
Pinterest Campaign Objectives Tailored to Your Business Goals
We don’t set goals in the dark. We work with you to truly understand what moves the needle for your business. You won’t get a load of jargon and vague target setting; rather, we develop specific, actionable, and time-bound goals in discussion with you.
Here are some of the prominent objectives that we consider and then work with you to specify in relation to your unique business:
- Build Brand Awareness: Introduce your brand to a new, relevant audience.
- Drive Consideration (Traffic): Generate high-quality clicks and visits to your website.
- Boost Conversions: Encourage specific actions like purchases, sign-ups, or downloads.
- Maximize Video Views: Engage your audience with dynamic video content.
Targeting a Receptive Audience on Pinterest
Once we understand your ideal client profile, we put a plan into action to reach those people on Pinterest. This means taking your audience’s demographic makeup as a guiding principle and then going deeper to reach people in more niche ways.
Targeting by Keyword and Topic
Keyword targeting on Pinterest allows ads to reach users based on the terms they’re searching for. There is also functionality to reach a pool of people who are all engaging on the same topic; this interest targeting on Pinterest delivers results.
Retargeting
Once people are interacting with your ads, we start to build lists of users based on how they’ve interacted, for instance, visiting multiple pages or staying on your site for more than 5 minutes. Such activities signal buyer-interest, and lists of these users can then be retargeted; that is, we can send ads to just these highly engaged users with messages designed to help them make their decision to buy.
Tracking Your Pinterest Advertising Success
Pinterest Website Tag
At the start of a Pinterest engagement, we check that your website is properly integrated with Pinterest by working with you to have the Pinterest tracking tag installed on your website. This allows us to accurately track conversions, gather audience behavior data, and optimize your campaigns for maximum ROI.
Analytics Performance Measurement
Through a combination of Pinterest’s native analytics and tools like Google Analytics, we provide you with a complete picture of your campaigns’ performance. And, again, we don’t merely keep track of vanity metrics (as is sometimes the case with impressions and clicks). We track user actions that matter to your business, which we identify in conversation with you about how our digital marketing company can be most effective in driving results for your business.
FAQs About Pinterest Advertising
Pinterest can drive substantial results. At DOM, we’ve seen Pinterest perform at a lower cost per conversion and a stronger ROAS than other social platforms. Especially for companies looking to sell lifestyle, wellness, and home goods (and ecommerce generally), Pinterest has a proven track record of success.
Many campaigns begin to show initial performance metrics within the first few weeks. (Now, results will vary, of course.) Your campaign objective, targeting, ad creative, and budget greatly impact the quickness with which you can expect results.
When seeking to expand brand awareness campaigns, you may see a relatively quick increase in impressions. For conversion-focused campaigns, it typically takes longer to gather enough data for meaningful optimization.
At Direct Online Marketing, we typically recommend running campaigns for at least 30-90 days. Then you usually have enough data to meaningfully analyze performance and make changes to improve that performance.
Claiming your site, installing the Pinterest website tag, setting up conversion events, building campaigns, creating assets, optimizing weekly — these are all activities that you should consider doing in order to set up a robust Pinterest advertising campaign. Our digital marketing company is experienced in executing on all those things; plus, we provide full-funnel strategies, creative that aligns with your brand, and reporting tied to real business goals.
A regular Pin is content that you publish organically to your profile and boards. A Promoted Pin is an ad that you pay to distribute to a wider, more targeted audience. Promoted Pins appear in the user’s feed, search results, and other places, just like a regular Pin, but are marked with a “Promoted by” label. This seamless integration makes the ad feel less intrusive and more like natural, helpful content. A Promoted Pin can also be linked to a specific campaign objective, such as driving conversions, which isn’t possible with organic Pins.
As a digital marketing company, we know that concrete success means sales, not merely impressions and slicks. That’s why DOM starts every engagement by identifying what moves the needle for your business. Then we use the native analytics provided by Pinterest itself, as well as tracking platforms like Google Analytics, to monitor conversions, engagement, and ROAS. We strive to provide reporting that is clear, actionable, and based on what matters most to you.
We don’t treat Pinterest like a secondary channel. It is a visual search engine. That means every campaign we build is grounded in exceptional creative, keyword research, and clear performance tracking. We build full-funnel strategies—awareness, consideration, and conversion—and we measure success by actual business outcomes: leads, sales, revenue.
Our campaigns employ every ad format that Pinterest offers, from static Pins and videos to Shopping and Carousel ads. But format is secondary to strategy. Every asset we create has a role, every test is tied to a hypothesis, and every campaign decision is grounded in data.
We also handle the technical side—claiming websites, installing the Pinterest Tag, setting up conversion tracking—so nothing gets lost between a click and a sale. Weekly optimizations and transparent reporting keep our clients in the loop and ahead of the curve.
Whether you’re launching your first campaign or scaling an existing one, Pinterest ads done right can be a serious driver of ROI. We’ve seen it firsthand—lower cost per conversion, higher ROAS, and more qualified traffic.