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Cansu is a digital analyst who knows her way around a dataset. At DOM, she builds and implements tracking systems in Google Analytics and Google Tag Manager, turning raw interaction data into something marketers can actually use. Her work helps clients make confident decisions based on clean, reliable numbers.
She brings nearly a decade of analytics experience to the team, having previously worked as a consultant at Bounteous and MKG Marketing. Whether she’s mapping user journeys or solving data discrepancies, Cansu knows how to ask the right questions — and set up the tools to answer them.
She earned her MBA from Point Park University and continues to refine her technical skills through advanced implementations and visualization projects.
Outside of DOM, Cansu volunteers with Tree Pittsburgh and races gravel and mountain bikes with a local cycling team called Flat Tire. She spends most of her free time outdoors — running, riding, and always chasing the next challenge.
Recent Posts By: Cansu Ozen
DOM & the International Trade Administration — A Partnership for Global Growth
DOM is excited to have signed a Strategic Partnership with the International Trade Administration (ITA). By teaming together, both organizations will help U.S. businesses expand…
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How To Retain Your Backlinks During A Site Migration (Updated August 2025)
This article was updated 08/18/2025. Editor’s Note (2025 Update): Since this article was first published, the importance of backlink management during a site migration has…
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Get to Know Google: New Search Impact Report
This article was updated 08/11/2025. Editor’s Note (Updated July 2025) This article was originally published in 2015 and discusses early access to a now-retired feature…
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Measuring Your Global Visibility Starts With What the Right People See First
Being visible in your target markets means you're part of the decision process before a prospect ever reaches out. Visibility shows up in sales inquiries,…
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21 Essential Questions To Ask When Hiring a Digital Marketing Agency (Updated For 2025)
Updated 8/6/2025 Questions To Ask When Hiring A Digital Marketing Agency With the infiltration of AI into all forms of digital marketing, this article has…
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19 Popular GA4 Questions (With The Right Answers From Our Expert Analysts)
This article was updated 08/1/2025. Do you have GA4 questions about how to harness the latest generation of Google Analytics for your business? Whether you're…
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