Limited eCommerce Availability
Only select stores provided grocery delivery, requiring highly targeted campaigns.

Seasonal Sales Volatility
Key shopping periods, such as Easter, Lent, and Christmas, caused spikes in demand. While these peaks drove strong performance, they also forced Google’s Performance Max (PMax) campaigns into frequent learning phases.

By strategically balancing targeting and campaign structure, DOM helped Merco maximize conversions, increase store foot traffic, and stabilize ad performance across peak and off-peak sessions, and have continued the success for multiple business quarters.

A strong SEO and CRO strategy targeting product and category pages with keyword-rich content, schema, and overall optimization will regain lost traffic and grow qualified leads with universities, libraries, and government entities looking for digitization services.

In 2024, branded awareness efforts significantly boosted direct traffic by 204%. SEO efforts contributed to the growth, with an 18% increase in overall keyword rankings, from 1,671 keywords in January to 1,974 in December, adding 303 new keywords. Top 3 keyword positions saw a 68% increase, with 56 new positions added, bringing the total to 138 by the end of the year. Additionally, there was a remarkable 2,400% increase in Featured Snippets, with 250 new snippets gained. Organic search also saw a 5.14% improvement in the second half of the year compared to 2023, and 42.8% of all form submissions came from organic search, with 78% of those submissions converting.

Much like a classic car that’s lost its spark after a challenging year on the road, a leading auto parts wholesale company came to us after it found its website in need of serious repair. 

A major website launch caused a crash in both organic search traffic and functionality, so their primary goal was to get their engine revving again by significantly increasing online visibility. Their website needed to be a high-performance machine, driving more than just visitors – it had to acquire loyal customers that would help the company sustain a planned nationwide expansion.

The first year of their SEO campaign proved a powerful comeback for this auto parts wholesaler, demonstrating impressive recovery and setting a new course for accelerated growth.

• Strong Organic Traffic Recovery: The website’s organic traffic showed remarkable recovery, like a car hitting its stride after a pit stop.
• Enhanced Keyword Rankings: Our SEO efforts functioned like a specialized diagnostic tool, identifying and fixing issues that led to a massive improvement in keyword visibility.
• Increased Impressions & Visibility: The site’s overall “digital footprint” expanded dramatically, leading to a significant increase in visibility and engagement.

A leading auto parts retailer carrying high-quality national brands for all makes and models online and across 60+ retail locations aimed to significantly increase their online revenue.

They came to us to build a digital marketing strategy that would not only drive traffic and improve brand awareness but, most importantly, increase online sales to demonstrate a clear ROI to support their expansion initiatives.

They also needed to effectively communicate their two unique value propositions:

• Offer everyday parts and hard-to-find items for classic cars and specialized vehicles to DIY enthusiasts
• Provide business tools and dedicated support for pro installers, specialty shops, and fleet operators.

As a company about to expand nationwide, the success of their website was crucial for this growth.

This led to a banner year for this auto parts retailer’s growth, making it the most significant organic growth period they have had since the launch of the website. The tail-end of the year was the busiest period ever for the website since our partnership started.

Organic search traffic drove a significantly larger amount of conversions and sales, helping to drive the Internet as a much more important source of revenue for their business.

• Substantial Revenue Growth: Monthly orders on the site increased by an average of  190 per month, resulting in 4X the revenue year over year.
• Organic Search Engine Traffic Growth: Monthly organic traffic rose by nearly 36%. Organic traffic for the fourth quarter of their fiscal year saw a total increase of 78% year-over-year. Product Pages experienced over 100% growth in organic traffic. Organic traffic to blog articles also grew considerably compared to April of the previous year.
• Enhanced Keyword Rankings: Both prioritized and non-prioritized keywords rose following on-page optimizations to the website. Rankings increased greatly across the site, lead to a year-over-year jump of 67%.
• Increased Visibility and Impressions: Optimizations to the site caused a significant shift in visibility, generating more impressions, clicks, and conversions overall. Total impressions in Google increased by 115%, and clicks increased by 78%. Additionally, as their rankings increased throughout the year, the site began to appear within SERP Features like AI Overviews, People Also Ask boxes, Image carousels, and Product Search listings.

Industry West, an online retailer of modern furniture designs for individual and commercial clients, struggled to see a return on investment from their search engine marketing efforts, which they primarily handled internally for six months. Being an online e-commerce company in a highly competitive industry, Industry West needed to see a strong return on its marketing dollars.

With search engine marketing vital to growing its business, Industry West turned to DOM.

Industry West isn’t the first and only company we have helped grow confidently through selling more products using Google Ads and digital marketing. Check out some of these other e-commerce case studies to learn more about some of the results we have helped our clients achieve.

• Online Luxury Retailer Improves Google Ads Revenue 95% In Two Years
• Luxury E-tailer Sees 331% Increase In Global PPC Conversions
• Sporting Goods E-tailer Improves Sales 115% During Busy Season
• Woodworking E-tailer Increases Traffic From YouTube 6,800% Through Link Building

As a result of DOM’s efforts, Industry West quickly saw positive results with a 316% increase in the number of conversions relative to the prior ad spend amount. The campaign also improved other conversion rate metrics, with a 54% increase in conversions and a 77% decrease in the cost-per-conversion.

Due to continued campaign success, Industry West invested a portion of its increased sales back into digital advertising. To date, the slowest revenue months now drive income 2.5x higher than any previous campaign performance year-over-year.

This luxury retailer challenged DOM to increase sales in every geographic region with specific focus placed on APAC. The advertiser was able to provide a large amount of historical data, which offered insights, and presented its own challenge in interpreting which internal factors – including brands, SKUs, and pricing – contributed positively to sales in specific territories. In addition, DOM began working with this advertiser in November as they were gearing up for the heaviest shopping season of the year, representing a huge impact on annual sales

This luxury e-tailer isn’t the first and only company we have helped grow confidently through selling more products using Google Ads and international search engine marketing. Check out some of these other e-commerce case studies to learn more about some of the results we have helped our clients achieve.

• Online Luxury Retailer Improves Google Ads Revenue 95% In Two Years
• Industry West’s 1219% Increase In Web Revenue
• Sporting Goods E-tailer Improves Sales 115% During Busy Season
• Woodworking E-tailer Increases Traffic From YouTube 6,800% Through Link Building

Within one year of partnering with DOM, the retailer saw impressive increases in PPC conversions from around the globe, including important countries in the APAC and Middle East regions.

While a few countries had lower conversions year-over-year due to political instability, currency fluctuations, or other factors, gains from the majority of countries led to a large overall increase in revenue during the major holiday period and throughout the year.

Exceptional content is a foundational building block for any SEO campaign. Corporate Visions was not getting the results it needed from organic search, even with its massive content library. Before 2016, the company attempted to manage SEO in-house, and soon realized the many challenges with increasing traffic from search engines.

When Corporate Visions realized it didn’t possess the capacity to tackle SEO on its own, the business sought to partner with an agency that was able to:

• Drive organic traffic to the site
• Assist with SEO site migration strategies and redesign efforts
• Generate sales-qualified leads from search
• Demonstrate results with full transparency

Many agencies can generate traffic, but our team drove traffic to Corporate Visions’ website resulting in highly qualified prospects. The total number of leads from SEO increased by 37%. Of those, at least 25% were sales-qualified leads, turning organic search into its top-performing digital channel.

By partnering with DOM, SEO became a critical driver of success; organic search became the single most impactful digital channel for the company. In the first six months of 2018, Corporate Visions had the highest number of leads in the history of the company — a nine-million-dollar increase in their pipeline.

An industry leader in the development of software to monitor Big Data applications rebranded to improve name recognition, alignment, and adoption of its enterprise product. They sought the help of a digital marketing agency to optimize a website migration and increase trial downloads as part of strategic effort for improving their marketing to software developers. When the time came, they turned to Direct Online Marketing.

DOM was first tasked with strategic guidance on SEO migration services to combine two domains into a new, branded domain. Once the new site was launched, DOM delivered a comprehensive digital marketing strategy to drive more new users and traffic to the site from search, while also increasing the contribution of organic search visits to software trial downloads.

This SaaS SEO success story isn’t the first and only case study of us helping companies in the software and tech sectors generate more demand and sales opportunities using digital marketing. Check out some of these other case studies to learn more about some of the results we have help our clients achieve.

• 2,800% Increase In Free Trial Registrations For This Cybersecurity Company
• SaaS SEO With A 367% Increase In Traffic For A Big Data IPaaS
• 44% Year Over Year Traffic Growth From SEO For A Workforce Communication SaaS
• Double The Page 1 Google Rankings For A Nonprofit Software

Marketing to software developers is not always an easy proposition. However, this company saw traffic from organic search swell 121% with over 100% growth in the volume of new users over the previous year thanks to DOM’s search strategies. The influx of traffic also caused organic search to become the top source of software trial starts, led to substantial increases in email sign ups, and grew residual revenue from training services.

According to Inkwood Research reports in 2017, the global market for cosmetic surgeries and nonsurgical procedures was projected to increase from 26.3 billion US dollars in 2016 to nearly 46 billion US dollars by 2026.

In the summer of 2018, a European organization that operated clinics in France, Italy, and Greece was challenged with combining all of their independent operations under one global brand. France was given a special urgency due to the fact that the company was preparing to open up a second clinic in that country – in Paris, Europe’s third highest populated city.

Our team of digital marketing strategists were retained to work alongside their team of web developers and clinical specialists around the world to help:

• Navigate the complex process of mapping three domain names into a new one
• Leveraging SEO best practices to increase website traffic and consultation requests in all three countries
• Composing weekly blog content that was engaging while also being able to be efficiently translated into three different languages
• Creating demand for their hair restoration services in France through Google Ads and social media advertising

To further complicate the challenge of marketing this medical practice, all of the work needed to be done working with vendors throughout the Mediterranean who didn’t speak English as their first language. Meanwhile, our entire team was comprised of native English speakers.

Many agencies can generate traffic when asked to lead marketing for a medical practice. Our strategic digital marketing solutions for this medical clinic resulted in an increase in qualified prospects for their hair restoration and aesthetics services on a global scale – not just in one country.

Comparing their organic search traffic in 2021 to the previous year, they experienced an improvement of 141%.

On the advertising side, our improvements to their ad targeting and the addition of the “Click-to-call” campaign also led to a 51% increase in consultation inquiries over a 6-month period.

A premium production studio with thousands of episodes and award-winning series felt like it was broadcasting dead air when it tanked an estimated 67% of its traffic and 73% of its page 1 Google rankings following a recent website redesign with no thought given to podcast SEO.

Traffic declines from search engines following the launch of a site redesign are not uncommon. The likelihood of a decrease in traffic goes up even higher anytime a business makes foundational changes to URLs or internal links.

Saying all of that… most well known digital properties don’t usually fall to a four year low in traffic in the first month.

Our team of strategists and SEO account managers were retained to work alongside their team of web developers to help:

• Determine what SEO best practices they overlooked during their site redesign
• Improve page ratings for the studio’s top 10 shows to improve the frequency that the pages get crawled
• Increase traffic coming to their platform for show notes and details over Apple Podcasts, Spotify, Stitcher, and TuneIn
• Recover the page 1 keyword rankings in Google that the studio lost following it’s redesign

To further complicate the challenge presented to our team, all of the work needed to be done without forcing their developers to recode the entire site, built using a variety of interactive features coded with JavaScript inside a WordPress theme.

Our tactics to help improve podcast SEO helped this studio increase their online visibility above and beyond their previous all-time highs. After only five months of working together, our efforts would be music to the ears of any digital marketing team in the entertainment industry:

• 621% increase in page 1 Google rankings
• 125% increase in sessions
• 116% increase in click throughs to Apple Podcasts, Spotify, Stitcher, and TuneIn
• 1.6 million more impressions of their content in Google searches