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Carrie takes decades of marketing leadership and applies it to DOM’s growth efforts. She works with the team to translate the value of partnering with DOM into language that resonates with potential clients. The approach is straightforward. Highlight the features, explain the benefits, make the connection clear.
Her career spans 25 years. She’s served as Director of Marketing at Edgar Snyder & Associates, Senior Regional Director of Marketing for Delaware North, and Vice President of Brand Awareness at Wheelhouse Creative. That mix of corporate, regional, and agency experience gives her a wide lens on what makes campaigns work.
Carrie earned her PhD from Indiana University of Pennsylvania, an MA from West Virginia University, and a BA from Bethany College. She’s deeply involved in her community, supporting the Marshall County Animal Rescue League, announcing JM soccer games, working with the Ohio Valley Ironmen Football Team, and coaching high school track.
She claims to have never eaten a PB&J. She also believes Taylor Swift is the greatest marketing mind of our generation, and she’s not backing down from that.
Recent Posts By: Carrie Scanlon Copley
DOM & the International Trade Administration — A Partnership for Global Growth
DOM is excited to have signed a Strategic Partnership with the International Trade Administration (ITA). By teaming together, both organizations will help U.S. businesses expand…
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How To Retain Your Backlinks During A Site Migration (Updated August 2025)
This article was updated 08/18/2025. Editor’s Note (2025 Update): Since this article was first published, the importance of backlink management during a site migration has…
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Get to Know Google: New Search Impact Report
This article was updated 08/11/2025. Editor’s Note (Updated July 2025) This article was originally published in 2015 and discusses early access to a now-retired feature…
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Measuring Your Global Visibility Starts With What the Right People See First
Being visible in your target markets means you're part of the decision process before a prospect ever reaches out. Visibility shows up in sales inquiries,…
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21 Essential Questions To Ask When Hiring a Digital Marketing Agency (Updated For 2025)
Updated 8/6/2025 Questions To Ask When Hiring A Digital Marketing Agency With the infiltration of AI into all forms of digital marketing, this article has…
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19 Popular GA4 Questions (With The Right Answers From Our Expert Analysts)
This article was updated 08/1/2025. Do you have GA4 questions about how to harness the latest generation of Google Analytics for your business? Whether you're…
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