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McKenna helps clients reach their goals by keeping communication clear, priorities straight, and strategies aligned with measurable results. She builds relationships that last, offering the kind of support and guidance that keeps accounts moving in the right direction.
Before DOM, she worked as Lead Marketing Strategist at Ceres Digital, where she combined creative vision with performance-focused planning. She holds a Bachelor of Fine Arts in Graphic Design from Slippery Rock University and a Master’s in Digital Marketing from Wake Forest University, a mix that blends visual skill with a strong grasp of analytics.
McKenna is certified in GA4, Salesforce, HubSpot, and multiple AI-focused programs. She treats every account like an ongoing project worth refining and improving.
Outside of work, she enjoys putting her design background to use on personal projects and finding new ways to apply her marketing skills beyond the office.
Recent Posts By: McKenna Exline
DOM & the International Trade Administration — A Partnership for Global Growth
DOM is excited to have signed a Strategic Partnership with the International Trade Administration (ITA). By teaming together, both organizations will help U.S. businesses expand…
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How To Retain Your Backlinks During A Site Migration (Updated August 2025)
This article was updated 08/18/2025. Editor’s Note (2025 Update): Since this article was first published, the importance of backlink management during a site migration has…
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Get to Know Google: New Search Impact Report
This article was updated 08/11/2025. Editor’s Note (Updated July 2025) This article was originally published in 2015 and discusses early access to a now-retired feature…
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Measuring Your Global Visibility Starts With What the Right People See First
Being visible in your target markets means you're part of the decision process before a prospect ever reaches out. Visibility shows up in sales inquiries,…
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21 Essential Questions To Ask When Hiring a Digital Marketing Agency (Updated For 2025)
Updated 8/6/2025 Questions To Ask When Hiring A Digital Marketing Agency With the infiltration of AI into all forms of digital marketing, this article has…
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19 Popular GA4 Questions (With The Right Answers From Our Expert Analysts)
This article was updated 08/1/2025. Do you have GA4 questions about how to harness the latest generation of Google Analytics for your business? Whether you're…
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