What Is Bing Ads Editor?

Bing Ads Editor, formerly known as Microsoft adCenter,  is a free downloadable application for managing Bing Ads PPC advertising campaigns. It allows the advertiser to manage multiple accounts at the same time, make bulk changes, copy or move items between ad groups and campaigns, and more. Also, it allows you to keep working offline. Essentially, this is Bing's answer to Google Ads. Direct Online Marketing is a skilled Bing Ads agency that works directly with Bing Ads Editor for multiple clients across the globe. Bing Ads Editor is especially useful for advertisers who were previously familiar with Microsoft adCenter, the original name for Microsoft’s advertising platform before it was rebranded as Bing Ads. While the interface and features have evolved over time, the core functionality remains focused on giving advertisers greater control and efficiency when managing search campaigns. By retaining compatibility with legacy workflows from the Microsoft adCenter days, Bing Ads Editor ensures a smooth transition for long-time users and supports modern campaign strategies with robust offline editing and bulk management tools. Written By: Brian Slonka Updated: 7/14/25