Webinar — SEO and PPC in an AI World: Winning Positions in Google and ChatGPT

Google’s introducing AI Overviews. Bing has Copilot. ChatGPT is now a search engine. And most of us are just trying to keep up.

So, what happens to SEO and paid ads when blue links start disappearing and chatbots start summarizing your content without credit?

That’s exactly what we’re tackling in our upcoming webinar: SEO & PPC in an AI World: Winning Positions in Google and ChatGPT, happening on June 18, 2025 at 1:00 PM EDT. You’ll hear directly from Justin Seibert (President of Direct Online Marketing), Jonathan Bentz (our Growth Strategist and SEO veteran), and Amanda Feld (Senior Strategic Agency Manager at Google) as they break down how both organic and paid strategies are shifting—and what marketers need to do now to stay visible.

This session is for marketers, SEO pros, PR teams, and PPC managers — anyone responsible for getting a brand found online. Whether you’re running paid search campaigns or managing a content calendar, you need to know how your work intersects with AI-driven search.

Why this matters right now

Search engines don’t look like they used to. In the past, if you ranked high, you got traffic. Today, even a number one ranking can be buried under a block of AI-generated content.

That content often pulls directly from your work. But it might not link back. It might not mention your brand. It might just summarize everything and leave you with zero clicks—or less value from your paid ad budget.

So no—SEO isn’t dying. But it is getting trickier. Same with paid ads. Visibility costs are rising, and strategy needs to evolve.

This webinar is built to help you adjust your SEO and PPC tactics for AI-first search results. It’s not a highlight reel of AI horror stories. It’s a tactical session focused on what’s actually working in 2025.

What we’ll cover

• How AI search engines really work
  A primer on how tools like ChatGPT, Claude, Perplexity, and Google’s AI Overviews process information—and why that matters for both organic and paid search.
  
• Structuring your content for citations
  Want your site mentioned (and linked) in AI-generated answers? There’s a method for that. We’ll walk through the structure and signals these models prioritize.
  
• Finding the right keywords in a zero-click world
  Stop wasting time on high-volume terms that never lead to traffic—or conversions. Learn how to find commercial-intent keywords that support both SEO and PPC wins.
  
• Optimizing for visibility across platforms
  From Copilot to Gemini to TikTok search, find out where users are looking—and how to make sure your brand and your ads show up.
  
• Working with your team
  SEO and PPC in 2025 require collaboration. PR, content, web dev, and paid ads teams need to work together. We’ll show you how.

What you’ll walk away with

A tactical checklist of things you can implement right now to improve visibility in both traditional and AI-powered search engines. These aren’t vague tips. These are specific, tested SEO and PPC strategies that have helped DOM clients grow impressions by the millions — even in the AI age.

Why listen to us?

DOM has been doing this for nearly two decades. We’re a Premier Google Partner, recognized by the Financial Times and Inc. as one of the fastest-growing agencies in the U.S. We work in 27 countries, helping clients show up across Google, Bing, ChatGPT — and across their paid and organic channels.

We’re constantly testing, tweaking, and improving campaigns. SEO. PPC. And everything in between.

And we’re sharing what’s actually working.

Reserve your spot

The webinar is free, but seats are limited. Save your spot now and join us on June 18 at 1:00 PM EDT.

• https://www.directom.com/ai-world/

Get the playbook. Outrank the algorithms. Maximize your paid spend. Keep your brand visible—even as search evolves.

We’ll see you there.