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+1.412.785.7671Category: Google Ads
You Can Use Competitor’s Brands in PPC, But Do You Want To?
We’ve told you before about what to do when a competitor uses your brand in…
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How Can Google Ads Help You Advance Your Business Goals?
Google Ads is one of the most effective methods of paid online advertising. Period. But…
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Sentence Casing vs. Title Casing: Which Is Better? (Updated 2025)
For many marketers, deciding between title casing and sentence casing is a real struggle. Whether…
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Which PPC Network is Best — Microsoft Advertising or Google Ads?
Before getting any deeper into this article, it’s important to establish some branding vocabulary here.…
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What Are Dynamic Exclusion Lists in Google Ads?
Placement exclusion lists are a tool we frequently use to focus the targeting of display…
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Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS
You’re not panicking, are you? If you read the headlines about the newest changes that…
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Stats and Insights from a Test of Keyword-insertion Code in Google Ads
Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in…
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Why Would I Want to Use Audio Ads on YouTube?
If you’re asking the question, you are clearly not among the many people who use…
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Track ANY Form in Google Analytics in Under 5 Minutes (Updated August 2020)
Editor's Note: Looking for information on how to do form tracking in Google Analytics? Are…
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