Category: Google Ads

What You Need to Know About Google Discovery Ads
The toolbox for any PPC endeavor expands and contracts as search engines evolve their offerings.…
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Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)
Marketers can’t rely on a single tactic or strategy anymore and expect results to plop…
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Gmail Sponsored Promotions: Domain Targeting Bids Adieu (Updated 2020)
Google AdWords advertisers using Gmail Sponsored Promotions (GSP) made a big change in their marketing.…
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Grow with Google: Get Found on Mobile! (Updated August 2020)
If you read of our blog, you’ll know that we think mobile is one of…
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Location Targeting & Best Practices for Paid Search Advertising
Advertising. It’s all about hitting the right audience, at the right time, with the right…
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7 Signs You’re Spending Too Much on Google Ads (Updated July 2020)
Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are…
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So Which PPC Metrics do You Really Need to Know? (updated July 2020)
There’s an old saying apparently not by Goethe* that a person’s best trait is also…
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Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!
Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually.…
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What Google’s New housing, employment, and credit advertising policies mean for you
We are in the middle of one of the worst economic downturns in the history…
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