DOM + ITA Webinar: How to Reach International Buyers Without Wasting Your Budget or Your Time

U.S. companies looking to sell overseas often get tripped up early. They spend money chasing clicks in markets they don’t understand or launch campaigns before they’re ready. Direct Online Marketing and the International Trade Administration want to change that.

We’re hosting a free live webinar: Unlock the Americas Digital Playbook. It’s a clear, tactical session on how to reach the right international buyers — without blowing through budget or wasting energy on stuff that doesn’t work.

Title: Unlock the Americas Digital Playbook
Date: June 3^rd
Time: 1 p.m. EDT
Location: Online (link shared after sign-up)
Register here: https://events.trade.gov/en/TradeGov/UnlocktheAmericasDigitalPlaybook/purchase.php

Here’s what’s on the table.

You’ll learn how to use search advertising to get short-term momentum. Then shift into social campaigns that build traction in the medium term. Long-term, you’ll see how international SEO helps your business show up in the places where real customers are searching.

We’ll also get into how to stretch your dollars without cutting corners. The focus stays on doing more with what you have.

To do that, we’ll walk through research tools that actually matter, like:

• The U.S. Commercial Services Diversification Tool
• Website analytics for export readiness
• Keyword research that works across languages
• Statista & social media audience data
• Ecommerce platform comparisons

DOM will show what we’re doing now for global clients — what gets results, what to skip, and what traps to avoid.

Justin Seibert, President of DOM, summed it up like this:
“Too many companies think global growth requires huge spend and huge teams. It doesn’t. It takes the right tools, the right channels, and smart execution. This webinar shows you exactly what that looks like.”

Bring your questions. Bring goals. Bring a fresh notebook or five sticky notes. You’ll leave with real ideas to try the next day.