800.979.3177
+1.412.785.7671Revenue Growth with Focused Digital Strategy
A Mexican supermarket chain sought to launch an eCommerce program to enable grocery delivery in select locations. Since not all stores offered this service, the challenge was to drive awareness and conversion efficiently while maintaining a strong in-store presence.
By the Numbers…
Increase in eCommerce Purchases
Increase in eCommerce Revenue
Increase in Store Visits
Their Challenge
Limited eCommerce Availability
Only select stores provided grocery delivery, requiring highly targeted campaigns.
Seasonal Sales Volatility
Key shopping periods, such as Easter, Lent, and Christmas, caused spikes in demand. While these peaks drove strong performance, they also forced Google’s Performance Max (PMax) campaigns into frequent learning phases.
Our Solutions
To address these challenges, DOM implemented a multi-layered approach.
DOM launched geographically targeted Search, Display, Performance Max (PMax), and Video campaigns to drive eCommerce purchases in delivery-enabled locations while increasing store visits in areas without delivery service.
To counter seasonal fluctuations and maintain campaign stability, DOM developed evergreen ad content to provide consistent performance throughout the year. Additionally, the team created seasonal asset groups to capitalize on peak shopping trends while minimizing the disruption caused by campaign resets.
Digital Marketing Services Used
Our Results
By strategically balancing targeting and campaign structure, DOM helped Merco maximize conversions, increase store foot traffic, and stabilize ad performance across peak and off-peak sessions, and have continued the success for multiple business quarters.
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Check out some of these other case studies to learn more about some of the results we have helped our clients achieve with a goal of greater lead generation.
