800.979.3177
+1.412.785.7671World Leader in Digital Imaging
A leading provider of digital imaging solutions came to DOM to drive organic leads and qualified leads while staying aligned with product campaigns.
By the Numbers…
Increase in Direct Traffic
Increase in Top-3 Keyword Positions
Increase in Featured Snippets
Their Challenge
A strong SEO and CRO strategy targeting product and category pages with keyword-rich content, schema, and overall optimization will regain lost traffic and grow qualified leads with universities, libraries, and government entities looking for digitization services.
Previous Performance
Organic search was performing but not growing. Direct search was low at under 9,000 for the 2nd half of the year compared to ~20,000 organic sessions. With a decline in branded search, this signaled a need for brand awareness.
- Analytics was available only for the second half of 2023.
- Acquisition of Wicks and Wilson in 2023. Common migration issues included 404s, broken sitemaps, and other technical errors.
On-Page Optimization Targeting Meaningful Keywords: With a focus on identifying and optimizing high-value keywords such as “microfilm scanners” and “book scanners,” we aligned content with search intent, driving relevant traffic and improving rankings.
To support these optimizations, we have developed additional keyword-rich content addressing client needs and showcasing expertise. By building on the existing internal linking structures, we improved site navigation and distributed link equity across key pages, making it easier for users and search engines to access valuable content.
Backlinking for Brand Awareness and Online Authority: Significant technical improvements were made, including the resolution of broken links, image compression for site speed, and 404 resolution.
These efforts help to ensure a seamless user experience, optimize crawlability, and result in better rankings in search results.
Digital Marketing Services Used
Our Results
In 2024, branded awareness efforts significantly boosted direct traffic by 204%. SEO efforts contributed to the growth, with an 18% increase in overall keyword rankings, from 1,671 keywords in January to 1,974 in December, adding 303 new keywords. Top 3 keyword positions saw a 68% increase, with 56 new positions added, bringing the total to 138 by the end of the year. Additionally, there was a remarkable 2,400% increase in Featured Snippets, with 250 new snippets gained. Organic search also saw a 5.14% improvement in the second half of the year compared to 2023, and 42.8% of all form submissions came from organic search, with 78% of those submissions converting.
More Success Stories
Check out some of these other case studies to learn more about some of the results we have helped our clients achieve with a goal of greater lead generation.
