800.979.3177
+1.412.785.7671Wholesale Auto Parts Retailer
A wholesaler of auto parts and engine kits that has sold online for 20+ years put DOM in the driver’s seat to get their online revenue back on the road to growth through SEO services.
By the Numbers…
Google Clicks
Google Impressions
Holiday Season Orders
Their Challenge
Much like a classic car that’s lost its spark after a challenging year on the road, a leading auto parts wholesale company came to us after it found its website in need of serious repair.
A major website launch caused a crash in both organic search traffic and functionality, so their primary goal was to get their engine revving again by significantly increasing online visibility. Their website needed to be a high-performance machine, driving more than just visitors – it had to acquire loyal customers that would help the company sustain a planned nationwide expansion.
Our Solutions For Auto Parts SEO
To get this auto parts wholesaler back into the fast lane and accelerate their revenue-generating opportunities, we developed a comprehensive digital marketing overhaul.
After looking under the hood to determine ways we could recover lost rankings and build a stronger online presence, we re-tuned content across their entire site, from individual product pages to broader category pages and blog articles.
Our team focused on building robust internal links, creating a smooth road map for search engines to navigate the site and understand the connections between valuable parts and categories.
We also fine-tuned the site to perform exceptionally well where digital traffic is heading – AI search results.
This meant crafting blog content that directly answered common questions and optimizing schema to provide search engines with crystal-clear information about their inventory.
SEO Services: We executed a rigorous tune-up of their website, focusing on recovering previously lost rankings and gaining new ground. This included a complete overhaul of content across all parts of their digital storefront, from product pages to blog articles. We also boosted internal links, creating a robust interstate to guide search engines and users, improving rankings for their most valuable keywords.
Content Marketing: We developed technical manuals and how-to guides in the form of blog content to educate customers and boost visibility. This strategic content not only improved rankings but also allowed us to route internal links to specific product and category pages. This also positioned them to appear in AI Overviews, providing expert diagnoses to queries asked by pros and consumers alike, much like a quick expert diagnosis.
CRO Services: While the initial focus was on getting purchases on the website moving again, we laid the groundwork for optimizing the “sales pipeline” to ensure that increasing website traffic translated into more completed purchases. Future optimizations are geared towards further refining this process, ensuring every visit drives maximum value.
Digital Marketing Services Used
The Results
The first year of their SEO campaign proved a powerful comeback for this auto parts wholesaler, demonstrating impressive recovery and setting a new course for accelerated growth.
- Strong Organic Traffic Recovery: The website’s organic traffic showed remarkable recovery, like a car hitting its stride after a pit stop.
- Enhanced Keyword Rankings: Our SEO efforts functioned like a specialized diagnostic tool, identifying and fixing issues that led to a massive improvement in keyword visibility.
- Increased Impressions & Visibility: The site’s overall “digital footprint” expanded dramatically, leading to a significant increase in visibility and engagement.
More Success Stories
Check out some of these other case studies to learn more about some of the results we have helped our clients achieve with a goal of greater sales performance.
