800.979.3177
+1.412.785.7671National Auto Parts Retailer
A top auto parts retailer sells online and in over 60 physical stores. They put DOM in the driver’s seat to accelerate their online revenue using auto parts SEO strategies.
By the Numbers…
Revenue Growth
Increase In Clicks From Google
Their Challenge
A leading auto parts retailer carrying high-quality national brands for all makes and models online and across 60+ retail locations aimed to significantly increase their online revenue.
They came to us to build a digital marketing strategy that would not only drive traffic and improve brand awareness but, most importantly, increase online sales to demonstrate a clear ROI to support their expansion initiatives.
They also needed to effectively communicate their two unique value propositions:
- Offer everyday parts and hard-to-find items for classic cars and specialized vehicles to DIY enthusiasts
- Provide business tools and dedicated support for pro installers, specialty shops, and fleet operators.
As a company about to expand nationwide, the success of their website was crucial for this growth.
Our Solutions For Auto Parts SEO
To meet their revenue goals, we made a full digital marketing plan. This plan focused on improving the customer journey, from first awareness to final purchase.
Understanding their diverse product range and target audience, we tailored our approach to ensure maximum reach for their content and greater ordering opportunities for their product pages.
Our strategy emphasized highly targeted keyword selection designed to capture intent from both individual consumers and professional installers, with content that highlighted their ability to provide the right part, the first time, every time – no matter who the end customer turned out to be.
Throughout the campaign’s first year, our focus included increasing internal links to store, product, and category pages, and optimizing the site to appear in AI-driven search results by asking and answering questions directly in blog content and on-page elements.
We also implemented an on-page optimization strategy that encouraged search engine bots to review the site and its optimizations more frequently, which only further pushed the products and content higher in search results.
SEO Services: Our strategies improved organic search rankings for a wide array of auto parts keywords, covering both general and niche product categories, to increase the relevance of their website traffic. Tactics included content optimization for AI-driven search results and a constant on-page optimization strategy that more closely mimics what search engines see on user-generated content platforms like Wikipedia or Reddit.
Content Marketing: We created valuable content (e.g., blog posts, guides, product descriptions) to educate customers, enhance overall SEO, and position the auto parts retailer as an industry authority for all types of auto parts, leading to increased organic traffic to blog articles.
CRO Services: We optimized website elements and user flows to ensure a seamless shopping experience, encouraging visitors to complete purchases and maximize revenue per visitor.
Digital Marketing Services Used
The Results
This led to a banner year for this auto parts retailer’s growth, making it the most significant organic growth period they have had since the launch of the website. The tail-end of the year was the busiest period ever for the website since our partnership started.
Organic search traffic drove a significantly larger amount of conversions and sales, helping to drive the Internet as a much more important source of revenue for their business.
- Substantial Revenue Growth: Monthly orders on the site increased by an average of 190 per month, resulting in 4X the revenue year over year.
- Organic Search Engine Traffic Growth: Monthly organic traffic rose by nearly 36%. Organic traffic for the fourth quarter of their fiscal year saw a total increase of 78% year-over-year. Product Pages experienced over 100% growth in organic traffic. Organic traffic to blog articles also grew considerably compared to April of the previous year.
- Enhanced Keyword Rankings: Both prioritized and non-prioritized keywords rose following on-page optimizations to the website. Rankings increased greatly across the site, lead to a year-over-year jump of 67%.
- Increased Visibility and Impressions: Optimizations to the site caused a significant shift in visibility, generating more impressions, clicks, and conversions overall. Total impressions in Google increased by 115%, and clicks increased by 78%. Additionally, as their rankings increased throughout the year, the site began to appear within SERP Features like AI Overviews, People Also Ask boxes, Image carousels, and Product Search listings.
More Success Stories
Check out some of these other case studies to learn more about some of the results we have helped our clients achieve with a goal of greater sales performance.
